Skip to content

L.O.L. Surprise! Their Universe In Your Hand


Latest Novelties

Movie Magic Stars OMG LOL

Discover the World of Movie Stars with Movie Magic OMG Here we are the LOL Surprise Movie Magic Stars OMG Sisters, presenting our new movie on the red carpet of the Oscars. Starring the new queens of the screen, Gamma Babe, Mr. Direct, Starlette, Spirit Queen. With an incredible style and a lot of glamour,…

Movie Magic Dolls Studios

Discover the World of Movies with Movie Magic Dolls Studios Surprise Introducing the new LOL Surprise O.M.G. Movie Magic Dolls Studios Extreme Surprise Series, with over 70 surprises to discover, comes with 12 exclusive dolls: 2 O.M.G. dolls, 6 LOL tots, 2 pets and 2 lil sisters. An unboxing full of surprises with movie scenes…

House of Surprises O.M.G. 2021

New Wooden House of Surprises LOL Surprise Oh my goodness, take a look at this amazing Wooden House of Surprises. The beautiful new 2021 LOL Surprise OMG House of Surprises is 4 feet tall by 4 feet wide with 4 floors and 10 rooms. They include a bedroom, bathroom, fully equipped kitchen, living room, pool,…

L.O.L. Surprise! Big BB Dolls

LOL Big BB dolls are the bigger versions of our favorite dolls. The B.B. stands for Big Baby, plus they are even bigger than the LOL ToTs and LIL Sisters

L.O.L. Surprise! Furniture Dolls The charming LOL Surprise Furniture Dolls In this LOL Surprise Furniture Dolls Series we are going to find more than 10 surprises, including a doll with all the furniture and accessories needed to assemble a complete themed set. A different themed set is included in each series in which we can assemble the folding…

Deluxe Mega Gift Surprise Box

The mysterious Deluxe Mega Gift Surprise Box Discover the ultimate mystery box Deluxe Mega Gift Surprise Box with many of your favorite characters. This huge box brings us over 35 surprises featuring our favorite LOL Surprise dolls such as Lalaloopsy, Num Noms, Moj Moj and many more. Each box is different, so you never…

Bestsellers on

Full Catalog

All series

Find all series and complete collections of toys and dolls that are available in Universo LOL Surprise from 2016 to today.

Limited Edition

L.O.L. Surprise! Limited Edition toys and dolls are exclusive, fun and creative items to entertain our little ones.

Introduction To LOL Surprise! Dolls

The LOL Surprise! collections of toys and dolls have earned, thanks to their constant originality and innovation, to be among the most extraordinary and enjoyable that exist for the little ones of the house.

It all started when Alma, my adorable little girl, at the age of 7 recommended me to buy them. I have to admit that they have their charm and even today we still enjoy together every day with the same enthusiasm as when we first got them.

Frame of the first LOL Surprise ad
Frame of the first LOL Surprise ad
O.M.G. Winter Disco Dolls
O.M.G. Winter Disco Dolls

MGA Entertainment, the creative company, launched the first batch of dolls known as LOL Surprise Series 1 to the market in December 2016.

Undoubtedly, they thought down to the smallest detail about everything our children expect from a toy these days.

It should be noted that in Europe the distribution is provided by the well-known Giochi Preziosi and that we can also find a collection of cards provided by Panini.

From the beginning, each doll collection was released by series and each series, if not complete from the beginning, in different waves.

Therefore, each new wave adds new LOL dolls to the series until it is complete.

The new waves come in conjunction with the previous series and add new lol dolls, novelties and improvements.

On the other hand, each series includes two different kinds of dolls and one kind of pet known as:

Unicorn: LOL Surprise Confetti Pop
Unicorn: LOL Surprise Confetti Pop

As it can’t be otherwise, in every good collection, each doll of each series is labeled with a level of difficulty to be acquired.

We can find four different levels, from easier to harder to find, which are the following:

  • Popular.
  • Fancy.
  • Rare.
  • Ultra-rare.

General Features Of LOL Dolls

They can be varied depending on the type of doll, pet or accessories.

  • Dimensions: approximately 5 cm. (the little sisters). and 100 cm. high (the LOL Surprise house).
  • Prices: range from 7€ to 300€.
  • Recommended age: The LOL Surprise dolls can be used safely by children from 3 years of age, although adult supervision is recommended, up to 14 years. Obviously the maximum age to play will depend on each person. 😄
  • Manual skills: First of all they will perform tasks that demand speed and precision of the movements of hands and fingers.
  • They improve their aptitude: At the same time that they will develop tasks with suitability or effectiveness. In addition, thanks to the skill they will end up acquiring, they will be able to perform productive actions correctly.
  • Imagination and creativity: “The essential is invisible to the eyes” said The Little Prince and with these toys, our kids will perfect two of the most important characteristics they have.
LOL Glam Glitter
LOL Glam Glitter

Do You Know What It Means?


In this universe, L.O.L. stands for Lil Outrageous Little. It can be translated as Pequeños Escandalosos o Pequeños Extravagantes.


As far as the universe of new LOL dolls is concerned, O.M.G. stands for Outrageous Millennial Girls. Translated into Spanish it would be something like Chicas Milenarias Extravagantes.


If the text Napping (Tots and Lils) or Napcat (Pets) appears on the collection sheet just below, it means that it will soon be discontinued and will most likely no longer be available.

The Unboxing Phenomena

Usually, from the beginning, they always come packaged in a sphere or ball.

Each sphere is wrapped with several layers and between each layer there is a different surprise.

During this process, clues will emerge about what you will end up finding.

In the end, when you get inside there are several bags that when opened will reveal your surprise doll and its accessories.

OMG Lights Groovy Babe & Dazzle
O.M.G. Lights Groovy Babe & Dazzle
Unboxing of the Bigger Surprise Winter Disco

The Thrill Of A Pleasant Surprise

Happiness with LOL Surprise!
Happiness with LOL Surprise!

If we add to that the constant enthusiasm that our sons and daughters usually have for finding out and learning new things, these LOL dolls have the necessary ingredients to be as successful as they are.

To be surprised could be considered one of the basic emotions of human beings and, above all, of the youngest ones who still have a lot to discover.

This means that children can’t help but ask:

  • What color will the hair and eyes be?
  • What surprises will it contain?
  • Can I dress like her?

Little ones also love these surprise balls, and it’s easy to see why.

The illusion that you won’t know what surprises are going to touch you until you open them up and find out.

Personally, we like them a lot because there are many different dolls to collect along with the other accessories you can also get like: the house, the factory and the slime.

Tahani & Mykal Michelle
Tahani & Mykal Michelle

Giving The Great Illusion As A Gift

If you don’t want to hold on to a Christmas gift all year round, here are some fun ways to give the big surprise outside the holiday season:

  • Be smart. Wrap each ball in brightly colored paper, and hide them instead of the Easter eggs. Not only will children love to hunt and find them, but they’re healthier than candy.
  • Reward your children. Use one surprise at a time as an incentive to get good grades, do homework, exercise, or other positive behaviors.
  • Have a party. The Big Surprise is a great centerpiece for an L.O.L. Surprise! party, where guests can open up, swap and enjoy their surprises together. Any time of year is good for a party.

What We Like About LOL Surprise Dolls!

Fun with LOL Surprise!
Fun with LOL Surprise!

L.O.L. Surprise! dolls are super cute, collectable and part of a constantly expanding doll universe.

  • They include many surprises inside.
  • Great if you’re shopping for 2-3 kids so you can split the surprises evenly.
  • They provide a complete experience if you use the pumps.
  • Includes limited edition accessories and dolls.

They reflect the same trends as today’s toys, such as surprise eggs, while remembering the mothers of the dolls they grew up with and loved.

Leave a Reply

Your email address will not be published. Required fields are marked *